The CI is a visualization of Cheongju OSCO’s representative image. Therefore, it is not allowed to arbitrarily change the form, color, or proportions of the wordmark. If a digital file provided is not possible to use due to the characteristics of the applied medium, it must be accurately produced and used according to the provided grid system guidelines.

In order to maintain the effective visual characteristics of the wordmark, sufficient space must be ensured. Therefore, a user has to ensure that no text or graphic elements, not specified within the minimum space guidelines, are used.

The use of designated colors is the principle for color representation, but it can also be expressed by using a four-color process depending on the medium.